Along with sitting in traffic and waiting in line at the DMV, time spent in a waiting room is ranked among life’s top inconveniences. Who enjoys sitting in an enclosed space long periods of time with 30-year-old magazines in a lackluster room? Even with appointments, wait times can be lengthy since the majority of dental offices tend to run behind due to mismanaged schedules or overbooking. It may seem blatantly obvious to set up a waiting room TV so your dental patients can pass their time, but it’s not that simple.
Here are a few tips to optimizing your waiting room TV so your patients are getting the most out of their visits.
Use Quick Marketing Messages
Take a moment to think about how long a commercial is when you are watching TV. Typically, you will see a 15 or 30-second spot. Just enough time to get the message across. Use this same formula for your waiting room TV! If it’s just boring or overly promotional programming, people will tune out. Think short, punchy content. You don’t want your dental patients to miss any of the message before they head back to the dental chair.
Promote Your Practice
Create a patient dialogue through local news, the weather and a behind-the-scenes look into your dental practice. Here are just some of the ways you can promote your dental practice and engage with your waiting room TV:
- Use dental patient education videos
- Local weather
- Social media
- Customizable content and promotions
- Live news feed
- Fun dental trivia
- Before and after photos
- Dental practice team profiles
- Practice hours
Using a waiting room TV that is branded to match your dental practice can easily educate patients and engage them. This will help also help reduce patient anxiety and perceived wait times.
COMMUNICATE LIKE THE PROS
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